“If you want to increase your business visibility and brand awareness then your catered content must move in the right direction. It becomes important to find new ways of engaging your customers in that case. Find out how!”
Ask me and I will suggest that a geo-location app can be one of the best modes of conveyance if you want to reach out to your potential customer at this very instant of time. Engaging customers is the first step to retaining them and floating a geo-location app will simultaneously give you the pleasure of real-time marketing . This will give you two-fold benefit – As marketers say, Strike the iron while it is hot therefore targeting the customers when they are highly interested and convert their impulse into sales immediately.
Geo-location apps go a long way in creating a trust among the existing customers and engaging new ones. These give you’re a chance to connect with your customers in a more friendly way. If you share catered content with people of a certain area they will feel a sense of belongingness and feel more attracted towards your services. This way you will not only get new customers but will also get essential data from existing ones.
Track where they are:
We are all aware that location-based applications like cab/taxi booking make use of geo-locaters to track the routes. In a similar way, e-commerce mobile applications make use of geo-location applications to track the products. But how exactly can such applications be used for the business?
- First, prompt delivery and courteous behavior are always appreciated. In a similar way, if the services like food are delivered on time, cabs reach on time and make you navigate through your destination by best possible route and that too on time; it will always be rated highest and preferred for all future travel.
- Another way round if the delivery person gets stuck on the route, you can always suggest him the best possible alternative to reach you.
Power of ‘Free’:
It is also a good idea to reward loyal customers to keep them interested since they have been with you for long. Attractive discounts and free coupons keep such customers hooked to your app. “First 3 rides free, first 50 people only”, will such an offer inspire you? Definitely, yes!
“Free medium fries at Mc Donald’s, when you buy a Medium or Large Coca-Cola or other soft drink”, will such an offer tempt you to grab that coke? Ask me and I’ll say, why not if it’s free?
“Enjoy your bonus coupon and reward yourself at Mc Donald’s”, does that sound amazing? Yes, it’s cool!
“Have 20% more fun in your birthday month. Get 20% off on your first ride in your birthday month. Drop by anytime during your birthday month and use your exclusive birthday discount, have a great birthday – and month!”
Mobile app development & designs such geo-location applications that can simply create wonders. This simple concept can grow their database to more than 1,00,000 new subscribers every day.
Detailing Everything Inside Out:
Structuring-out customer’s details from inside out and positioning yourself as the answer to all his queries will pave the path to success.
Following up with customers:
Closing the loop and executing the plan is also equally important after all the herculean tasks of pitching in the business have been tried. You sure would not want to lose your precious customers, catch them before they go!
Word of mouth always works:
A happy customer will share his satisfaction everywhere he goes which will help in enhancing your business exponentially. The idea must be to motivate the customers so much that they get a reason to advertise and market your business.
A successful business can always be built on a great customer experience irrespective of the deepness of the competition.