Study Prerequisites for On-Demand Meal Delivery Platform

Let’s try to create a sticky online-food-delivery-platform that grounds ‘winner-take-all dynamic’ criteria with ease!

Many online food delivery startups desire to become ‘Amazon’ of food. Owners of Zomato, an on-demand food delivery chain, states, that a standalone (food)-delivery business doesn’t make economic sense. The cost of customer acquisition is lower than that of other businesses due to the advertising/listings business. They keep getting traffic there and that translates into food-delivery very often. With this India’s food delivery business has crossed 40-50 orders per day. Much like its global peers, it has been at the center of investors’ attention over the past year with copious amounts of capital chasing on-demand food delivery platforms like Zomato and Swiggy, for doubling down on spending for a captive delivery fleet, mass marketing, discounts for customer acquisition, incentives to gain captive restaurant supply and senior management hires. This comes from the ecosystem benefit that they have. So, why not go all-in on this!

Questions to Consider While Looking For Startup

Best Indian app developers consider some interrogative sentences to constitute their idea of developing an idea around online food delivery chains:

  • Will the proposed service alter any prevalent conditions in the existing app development scenario?
  • Is the idea of going to create any stir?
  • What potential does the on-demand food delivery startup idea hold for achieving a strategic and competitive advantage?
  • Is the idea of going to create a ‘fireworks’ – kinda – reaction? (is it going to be shocking, awe, yawns, boredom)

Advise to the On-demand Food Delivery Startups

It will be a travesty if such an important code reaches the company floor in a form that leaves rigidness of the existing business models, strategy, innovation, marketing, supply chain, logistics, and funding.

How the food delivery market has changed?

As counterbalanced to what used to happen some 15 years back, the business of delivering restaurant meals (cooked) to the home (or at prescribed location) has undergone rapid changes, due to the emergence of new online platforms. This led to a race to capture markets and customers across the US, Asia, Europe, and Middle Eastern countries. These platforms have attracted considerable investments (are being valued in billions) based on their knowledge about market dynamics, growth potential, and customer behavior. Most popular food delivery apps in 2019: Pizza Hut, Domino’s Pizza, Food Panda, Swiggy, Doordash, Uber Eats, Zomato, Grubhub, JustEat, and Postmates, etc. These have become popular due to their easy menu, food delivery options, easy payments, real-time in-app tracking, geo-location based services, and well-designed app to provide a great user experience.

Is the market in shape for food delivery startups? What is the scope of on-demand meal delivery businesses?

The global market for food delivery is estimated at 83 billion European Dollars and is at the verge of maturity in growing countries gradually. A most common form of food delivery model by far is, in which a customer places the order and waits for the delivery partner to collect the order from the restaurant and bring the food to the door. Orders are still placed by phone. But with the rise of digital technology the market is taking shape. Consumers accustomed to shopping online through apps or websites, increasingly expect the same experience when it comes to ordering dinner with maximum convenience and transparency.

We currently find two types of players in the business – Aggregators and the new delivery players. Both the approaches allow the consumers to compare menus, scan and post reviews and plan orders from a variety of restaurants with a single click. While aggregators work on traditional delivery model, new-delivery players build their own logistics networks, providing delivery for restaurants that don’t have their drivers.

Features in On-demand Food Delivery:

User Panel

  • Sign Up/Login
  • User Profile
  • Search/Advanced Search
  • Place Order
  • Checkout/Payment
  • Contact Details
  • Delivery/Self Pick Up
  • Track Food
  • Checking The Restaurant Profile
  • Add The Food To Cart
  • Schedule the Orders
  • Delivery Person’s Contact Info
  • Easy Payments
  • Order History
  • Track The Food in Real-Time
  • Rating and Reviewing The Food
  • Offers, Promos Coupons and Many More
  • Push Notifications

Admin Panel

  • Dashboard
  • Accept or Reject Orders
  • Accounts & Management/Manage Restaurant Account
  • Payment Delivery
  • Personnel Panel
  • Login Order Request
  • Order Delivery
  • Order History
  • Call/Chat
  • Cash on Delivery (COD)
  • Wallet/Get Paid Offline
  • Payment Withdrawl
  • Transaction History
  • GPS Tracking
  • Registration & Profile Management
  • Assignment of Orders
  • Managing the Content
  • Managing The Orders
  • Sending Out Push Notifications
  • Loyalty Campaign, Offers, And Deals
  • Checking Analytics/User Behavior, search history, food preferences and frequency of placing orders

Courier App (Used by the Delivery Boy)

  • Sign-up/Sign-in Profile
  • Editing profile
  • Managing orders
  • Navigation and GPS tracking
  • Check Status update
  • Wallet feature
  • Delivery history

Technology Stack for Developing Food Delivery App

  • For SIGN UP/SIGN IN: Facebook SDK
  • For Restaurant Listing: GrubHub API or FourSquare API
  • To Find user Location: Core Location Framework, Google Places API
  • For Storage: Amazon Cloud Storage
  • For Cloud: AWS, Azure
  • To Find Directions: Google Maps, MapKit
  • For Payment: Braintree, Square API, Stripe, eWallets and PayPal
  • For Analytics: Google Analytics

The Decisive Point

Food delivery market has the potential for robust growth going-forth to be trapped by top mobile application development companies. Top global players in the food industry have reached a combined valuation of more than 10 billion Euros. With this, we reach an apprehension as to what is the sustainable level of profitability for online food delivery business models? The market already appears bullish on the sector, valuating the key players significantly which also involves higher levels of funding as compared to what earlier companies achieved at the same stage. Food Delivery Platforms are sticky (as they are dynamic), time is critical (for people of all ages), meals are for home (the best meal is one when enjoyed with family) and orders spike on weekends (of course when one wants to relax and simply relish the existence (pun intended!). And the reward goes to the player in the domain who can sign up the most customers in the shortest amount of time! Get the guide for easy implementation of food delivery platforms, food delivery API’s and take your customer strategy to the next level.